Maserati-Logo-tridentMaserati is a famed Italian manufacturer of luxury cars which was established on December 1, 1914. Although the company is presently owned by F.I.A.T and its headquarters are in Modena, the original birthplace of Maserati was the ancient city of Bologna. It is in Bologna that we also find the explanation for this car maker’s distinctive logo, the trident. On one of the oldest public squares in Bologna, Piazza Maggiore, there is a massive fountain, featuring a statue of Neptune, the Roman god of of freshwater and the seas. The trident that Neptune is wielding in this famous depiction has greatly influenced the emblem that was chosen by Maserati owners. The symbolism behind this logo is perhaps subtle, but besides clearly pointing to the city of origin, the trident is also a emblem of vigour and, in case of Neptune, life giving forces, because this ancient god was known for creating springs of fresh water by striking the ground with this weapon. The legend has it that one of the Maserati brothers, Mario, created this logo at the suggestion of family friend Marquis Diego de Sterlich (one of the original investors).  bologna-neptune

See also:

Luxury cars and national identities
Italian cars and their co-branded watches

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Curiously, I do not actually know much about this car and who made it. In 1911 this 300-hp Italian car “considerably stirred English motordom.” It reached the speed of 125 miles per hour.


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Italian cars and co-branded watches

August 13, 2011

There is a long tradition of  luxury car manufacturers cooperating with luxury watch makers. This is probably a reflection of the mentality that can be summarized: “My watch is more expensive than your car. And you don’t even want to know how much my car costs”. Italian luxury car companies are by no means opposed […]

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Alfa Romeo vintage photo circa 1932

June 28, 2011

The Alfa Romeo automobile company was founded in 1910. The business had a rather tumultuous history, but it remains one of Italy’s premiere car manufacturers. See also: Italian luxury car brands and national identity

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Vintage car photos: Fiat

June 17, 2011

Very recently, FIAT cars began to be sold aggressively in the US. To honor this development, I have rounded up some vintage photos of (mostly) racing FIATs from the beginning of the 20th century. There is even one FIAT truck. I am not a car enthusiast, so I cannot tell you anything about these presumably […]

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Italian luxury car brands and national identity

May 28, 2011

In The luxury strategy: break the rules of marketing to build luxury brands, Jean-Noël Kapferer, Vincent Bastien use a telling diagram which illustrates how luxury car brands fit into a matrix of sorts. I am not going to reproduce the entire diagram here, but the important thing is that “Italian Haute Couture” cars – Lamborghini, […]

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